Hoshino Seichaen Seiho review
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Product Details
- Brand
- Hoshino Seichaen
- Origin
- Yame, Fukuoka
- Grade
- Ceremonial
- Cultivars
- Yame Blend
- Sizes
- 20g, 40g, 100g
- Description
Hoshino Seichaen's best-selling matcha. Praised for the unique flavor and aroma that come from the traditional hon-gyokuro method — natural shading with handwoven rice-straw mats and hand-picking — applied to matcha tencha.
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The hon-gyokuro thing actually delivers
OK I went down a rabbit hole on Seiho before ordering. The fact that they shade the bushes with rice straw the way you would for hon-gyokuro, but on matcha tencha?? I was worried it was going to be more marketing than anything. Nope. First sip has that deep gyokuro-style umami sweetness that I genuinely have not gotten from a lot of more expensive Uji matchas I've tried. Almost a brothy note in the finish without going seaweedy at all. Also: the fragrance when you crack the tin open is something else. Yame nuttiness with this extra layer of something almost honeyed?? I made it both ways and koicha was the move at 4g, the texture goes velvety. Best Yame I've had in this price range, easy.