Naoki Matcha

Naoki Matcha is a Singapore-based direct-to-consumer brand founded in 2016 by childhood friends Sing Chuen Chiam and Samuel Loo. It curates ceremonial and organic blends from Japanese producers across six regions: Uji, Yame, Nishio, Chiran, Kagoshima, and Ujitawara. Naoki works with Japanese blenders and farms rather than growing or milling its own tea. The brand sells primarily through its own site and on Amazon in the US and UK.