Horii Shichimeien Choukou no Mukashi review
MS Rating
Community Rating
Flavor Profile
Product Details
- Brand
- Horii Shichimeien
- Origin
- Uji
- Grade
- Ceremonial
- Cultivars
- Blend
- Sizes
- 20g, 40g
- Description
Complex, refined, deep umami; top of the Horii lineup

Expert Review
By Matcha Spot Team
TL;DR
The top of Horii Shichimeien's lineup. Savory, less sweet than the koichas at this tier. Best as koicha.
Overview
Horii Shichimeien makes a deep range of matcha at the everyday and middle tiers, and Choukou is what they put forward as their flagship.
Flavor
Savory, dense, with a darker vegetal tone than Asagiri or Kanza. Sweetness rates a 3, noticeably lower than the typical premium koicha. If you find the very-sweet flagships a bit one-note, this one has more shade.
Verdict
Koicha only, really. The lower sweetness gets harsh at thin ratios.
Where to Buy Choukou no Mukashi by Horii Shichimeien
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Horii Shichimeien
Official$2.26/g
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Share your experience with this matcha
Sign in to leave a reviewCommunity Reviews (1)
Closest thing to drinking butter
Choukou is the one I serve when guests come over and I want them to think I have my life together. It's award-winning Horii so the description does most of the work, but the actual cup delivers. Almost no astringency, that mellow roasted-nut sweetness, full body. I prep as koicha mostly. Frankly more enjoyable than anything from Marukyu I've tried in the same price range.