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Horii Shichimeien Choukou no Mukashi review

MS Rating

Not rated

Community Rating

9.5 / 101 review

Flavor Profile

Umami
5
Bitter
1
Astringent
1
Sweet
3

Product Details

Origin
Uji
Grade
Ceremonial
Cultivars
Blend
Sizes
20g, 40g
Description

Complex, refined, deep umami; top of the Horii lineup

Choukou no Mukashi - image 1

Expert Review

By Matcha Spot Team

TL;DR

The top of Horii Shichimeien's lineup. Savory, less sweet than the koichas at this tier. Best as koicha.

Overview

Horii Shichimeien makes a deep range of matcha at the everyday and middle tiers, and Choukou is what they put forward as their flagship.

Flavor

Savory, dense, with a darker vegetal tone than Asagiri or Kanza. Sweetness rates a 3, noticeably lower than the typical premium koicha. If you find the very-sweet flagships a bit one-note, this one has more shade.

Verdict

Koicha only, really. The lower sweetness gets harsh at thin ratios.

Where to Buy Choukou no Mukashi by Horii Shichimeien

Get it from trusted vendors

Horii Shichimeien

Official

$2.26/g

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Community Reviews (1)

9.5 / 10

Closest thing to drinking butter

Choukou is the one I serve when guests come over and I want them to think I have my life together. It's award-winning Horii so the description does most of the work, but the actual cup delivers. Almost no astringency, that mellow roasted-nut sweetness, full body. I prep as koicha mostly. Frankly more enjoyable than anything from Marukyu I've tried in the same price range.

Umami
5
Bitter
1
Astringent
1
Sweet
3
Traditional
4g matcha
175°F
1.5 oz water