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Matcha Similar to Hatoya Premium Etsu

Hatoya Premium Etsu is a ceremonial-grade matcha from Gokasho, Uji, Kyoto with a umami-forward flavor profile, made from Ujihikari cultivar. Here are 8 matcha powders with similar characteristics, ranked by overall similarity across flavor, grade, price, and origin.

Comparing against

Hatoya Premium Etsu

ceremonial|Gokasho, Uji, Kyoto|$3.40/g
View full review
Umami
5
Bitter
3
Astringent
2
Sweet
2

How we find similar matcha

Each matcha is scored across five dimensions: flavor profile similarity (50% weight), grade match (20%), price proximity (15%), shared cultivars (10%), and origin match (5%). Products from the same brand are slightly deprioritized to help you discover new options.

Top 8 alternatives

80% match

Slightly less umami, slightly less bitter, same Gokasho, Uji, Kyoto origin

Premium EtsuGokasho Organic Saemidori
Umami5 vs 4
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 2

Kettl Shirakawa Samidori

ceremonialSame grade
78% match

Slightly less bitter, Shirakawa, Uji, Kyoto origin

Premium EtsuShirakawa Samidori
Umami5 vs 5
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 2

Rebel Bunny Gokou from Kyoto

ceremonialSame grade
78% match

Slightly less bitter, Ujitawara, Kyoto origin

Premium EtsuGokou from Kyoto
Umami5 vs 5
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 2

Yamamasa Koyamaen Seiun

ceremonialSame grade
78% match

Slightly less bitter, Uji, Kyoto origin

Premium EtsuSeiun
Umami5 vs 5
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 2

Slightly less umami, Kagoshima origin

Premium EtsuEncha Okumidori Limited Edition Reserve
Umami5 vs 4
Bitter3 vs 3
Astringent2 vs 2
Sweet2 vs 2

Hatoya Premium Miyabi

ceremonialSame grade
76% match

Slightly less bitter, slightly more sweet, same Gokasho, Uji, Kyoto origin

Premium EtsuPremium Miyabi
Umami5 vs 5
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 3

Chafinity Matcha Gokoro

ceremonialSame grade
76% match

Slightly less umami, slightly less bitter, slightly less astringent, Kagoshima origin

Premium EtsuMatcha Gokoro
Umami5 vs 4.5
Bitter3 vs 2
Astringent2 vs 1.5
Sweet2 vs 2
75% match

Slightly less umami, slightly less bitter, Satsuma, Kagoshima origin

Premium EtsuSatsuma Organic Saemidori
Umami5 vs 4
Bitter3 vs 2
Astringent2 vs 2
Sweet2 vs 2
$2.00/g8.5/10 (1)
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Flavor comparison

FlavorPremium Etsu (source)HatoyaGokasho Organic SaemidoriKettlShirakawa SamidoriKettlGokou from KyotoRebel BunnySeiunYamamasa KoyamaenEncha Okumidori Limited Edition ReserveEnchaPremium MiyabiHatoyaMatcha GokoroChafinitySatsuma Organic SaemidoriKettl
Umami5.04.0-1.05.05.05.04.0-1.05.04.5-0.54.0-1.0
Bitter3.02.0-1.02.0-1.02.0-1.02.0-1.03.02.0-1.02.0-1.02.0-1.0
Astringent2.02.02.02.02.02.02.01.5-0.52.0
Sweet2.02.02.02.02.02.03.0+1.02.02.0

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