Matchaful

Matchaful is a female-founded matcha company started by Hannah Habes in 2012 out of her Brooklyn apartment, now selling online and through its cafés in New York City. Its single-origin matcha comes from a fourth-generation family farm in Shizuoka prefecture run by Hattori-san, where the tea is grown without pesticides and shaded under solar panels that also power nearby towns. Matchaful stone-mills its tencha to order in small batches and buys direct from the farm under a farm-to-whisk model.

Headquarters: New York, United States
Founded: 2012
Matcha source: Shizuoka, Japan
Website: www.matchaful.com

Top Rated Matchaful Powders

3 products

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Hikari Single Origin Matcha

Matchaful · Shizuoka

MS Rating

—

Community

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Price

$1.40/g

Umami

Sweet

Bitter

Astringent

Organic Kiwami Single Cultivar Matcha

Matchaful · Shizuoka

MS Rating

—

Community

—

Price

$1.63/g

Umami

Sweet

Bitter

Astringent

Organic Tsuyuhikari Limited Reserve Matcha

Matchaful · Shizuoka

MS Rating

—

Community

—

Price

$1.83/g

Umami

Sweet

Bitter

Astringent

Name	Brand	Origin	MS Rating	Community Rating	Price Prices listed are from the brand's official website, if it exists, which is typically the lowest. If the brand doesn't have a website selling directly to the public, we show the lowest price from a trusted vendor.	Flavor Profile
Hikari Single Origin Matcha	Matchaful	Shizuoka	—	—	$1.40/g	Umami: 3/5 Sweet: 2/5 Bitter: 3/5 Astringent: 4/5
Organic Kiwami Single Cultivar Matcha	Matchaful	Shizuoka	—	—	$1.63/g	Umami: 5/5 Sweet: 4/5 Bitter: 1/5 Astringent: 2/5
Organic Tsuyuhikari Limited Reserve Matcha	Matchaful	Shizuoka	—	—	$1.83/g	Umami: 4/5 Sweet: 4/5 Bitter: 1/5 Astringent: 2/5

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